EMPATHY & CX | ask + listen + understand + execute
Empathy - the ability to understand and share the feelings of another
Creating a program to provide customers with an exceptional experience starts with this simple word. Understanding your customer is an essential component yet it is only the initial step, you must take action to show customers you care.
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different goals, different worldviews and different experiences. - Seth Godin
Tapyness provides brick & mortar brands the unprecedented ability to demonstrate the impact empathy can have within their four walls. Deploying Tapyness kiosks will make customers believe their voice is being heard while building trust - simultaneously the brand is able to measure KPIs in real-time.
Furthermore, showing this type of empathy requires no identification from your customers, none.
As a brand, you have a choice
Survey customers > consume their valuable time > ask for identification > expose them to a possible data breach > for an incentive
Gain in context insight about their experience > from unbiased and non-incentivized questions > visualize it in real-time
Execution - the carrying out or putting into effect of a plan, order, or course of action