Simple is hard - design think your experience

A recent chat with our development lead, he reminded me of one the great tech quotes as we working on some new design enhancements for Tapyness.  

“Simple is Hard” - or the awesome + long - Steve Jobs verbatim quote:

“That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.”

When we built and designed Tapyness we started with a simple question: Can we capture customer experience without being annoying (I would of said evil, but Google has already muddied that statement..)?

Let's have a quick chat about “evil” - we believe that providing real-time feedback directly to a brand is a win-win for all.  More happy customers create more happy employees it's a vicious cycle - watch out!

Then we thought - if we don’t offer a free year of miniature pony grooming or 6lb can of nacho goodness - will customers interact and provide feedback?


The Beginning:
We got the answers we wanted and then came the testing grounds . We tested Tapyness in:

  • Schools
  • Pizza Joints
  • Burger Joints
  • Beer Joints
  • Coffee Joints
  • Breakfast Joints
  • Libraries
  • Grocery Stores
  • Health Studios
  • Health Care Providers
  • My House
  • My Parents House
  • Their Neighbors ( this didn't help at all)

What we found after 2 years of testing + building the platform:

  • Be honest (we never identify or attempt to identify our users)
  • Be Simple (read Steve Jobs above)
  • Be Tapy (I needed a 3rd bullet)

To summarize:  we built it + tested it + collaborated with customers + we learned + built it again (and again) until we got it right (its not there yet - but it sure is great).

The Result:

  • 100x time typical response rates of CX platforms
  • Trust (period )
  • We let real-world environments drive change + customers make the product + platform better  
  • Simplicity requires a ton of work (reread quote)
  • Built an agile approach to consumer experience
  • Let data tell a story (you don’t know what you don’t know)  
  • Build technology from the ground up instead of regurgitating (you know who you are.. )
  • Made the world a better place (and move mountains if you have an opportunity)

Thanks for reading .. 


matthew korte