What got you here will not get you there: Digital transformation in Brick & Mortar

While traditional surveys had their place in gathering customer feedback, they often lacked the depth, speed, and context provided by digital transformation.

brentflanders@icloud.comAugust 17, 2023cx, #cexp, su, da, digi

Unveiling the Missing Ingredient: Enhancing Grocery Store Profits with Data-Driven Strategies

Grocery stores are a vital part of our daily lives, catering to our fundamental sustenance needs. However, despite their consistent demand, many grocery stores find it challenging to maximize their profits. While numerous factors contribute to this issue, some key elements are often overlooked. Tapyness will explore the missing ingredients costing grocery stores greater profits and discuss potential strategies to address these challenges.

brentflanders@icloud.comJuly 28, 2023cx, #cexp, Technology, SaaS, Survey, Digital Transformation, #data

Awakening Brick-and-Mortar Brands: Unveiling the Importance of Addressing Blind Spots

In today’s fast-paced, technology-driven world, brick-and-mortar brands face an ever-increasing challenge in staying relevant and competitive. As the digital landscape evolves, businesses must awaken to the presence of blind spots that might be holding them back from realizing their full potential. Tapyness will explore why addressing these blind spots is essential for the survival and success of traditional brick-and-mortar brands.

brentflanders@icloud.comJuly 28, 2023cx, #cexp, Technology, Survey, SaaS, #data

Digital Innovation 101: A New-Age Upgrade to Provide Your Business Invaluable Insight

Digital innovation is using technology to enhance your business. This involves everything from automated processes and bookkeeping to streamlined checkouts and personalized customer care – and everything in between. With the right technology, you’ll save time, money, and energy. It’ll be easier to meet goals as well as grow your business. You don’t necessarily need a great deal of expertise or large investments either.

In this mini-guide, Tapyness explains digital innovation, including offering several suggestions on making your business better:

Brick and mortar, are you really listening?

Consumers passing through — not just paying customers — really matter

brent flandersOctober 9, 2018Tapynesscx, #cexp, #retail, #survey, #data

Tech forward or industry laggard?

While technology is not a panacea for everything, when it comes to measuring the customer experience — IoT CX is the new gold standard.

brent flandersAugust 21, 2018#survey, #data, #rewards, #trust, #cexp, #cx, #retail

EMPATHY & CX | ask + listen + understand + execute

brent flandersJuly 19, 2018Tapyness#cx, #cexp, #retail, #data, #rewards, #trust, #survey

Enhancing your brand + building trust with de-identified CX data

The real question is why brands are so infatuated with the notion of identification in an era when consumers do not want to be identified - see the subhead.

brent flandersJuly 5, 2018#cexp, #cx, #data, #trust, #survey

Why are you paying customers for their feedback?

A brand should be building trust with consumers, period. Not paying them to consume their products or services by asking them to pay with their valuable time to take a survey or expose their identity.

brent flandersJuly 2, 2018#retail, #rewards, #trust, #cexp, #cx

Thoughts & new CX trends

Recent social + blog posts