Bridge the gap + digital understanding in a brick + mortar world
In an industry being reshaped by online sellers, the importance of customer experience in bricks-and-mortar retail is greater than ever, from store design to unexpected surprises and interpersonal factors.
But even costly, receipt-based “survey bribery” that offers future discounts or random prizes yields uselessly small and highly delayed customer opinion samples, leaving you empty-handed in grasping what shoppers really want.
Customer Experience
In an industry being reshaped by online sellers, the importance of customer experience in bricks-and-mortar retail is greater than ever, from store design to unexpected surprises and interpersonal factors. But even costly, receipt-based “survey bribery” that offers future discounts or random prizes yields uselessly small and highly delayed customer opinion samples, leaving you empty-handed in grasping what shoppers really want.
Employee Satisfaction
The Tapyness customer feedback management (CFM) platform offers an unobtrusive, anonymous way to gauge shopper sentiment while their experience is still fresh. With its frictionless customer experience assessment and ability to relate that measure to your employees’ ever-changing sentiment, you’ll get unparalleled rates of participation to know, in real time, what’s working and what’s not. In fact, the very presence of a Tapyness kiosk in your place of business, politely asking for your visitors’ opinion even if they don't plan on buying, shows how much you care about making their visit worthwhile and your store better.
Product Awareness
Tapyness lets you frame product, service, or offer information as survey questions, a capability that allows you to both measure and educate. You’ll learn how well your marketing programs and internal communications are working, while propagating new ideas that build awareness among customers and employees about new products and initiatives without “adsy” pushiness. Making multiple impressions in relevant locations that your target audiences frequent means your messages will stick, whether those walking past choose to tap or not.