Tapyness in Action (Brick & Mortar Customer Case)
The tapyness kiosk
The Tapyness difference begins with the kiosk
The Tapyness kiosk is placed at the optimal exit point of customer traffic
This provides the business high traffic volume and the customer the ability to vote on their experience immediately, anonymously and in context
The kiosk is fully customizable; from the color scheme, icons, text and second level options
Customers simply tap and go
THE VOTE
A customer has the ability to vote on their experience, in a social media format, and move on
No hassle and in complete anonymity
From "Bad" to "Good" to "Great" or any three options deemed appropriate by the business
The buttons include text and icons, text only or icons only
The branding and color scheme is brand specific
Votes are recorded to the millisecond
THE impact
Well known experts in the field of the customer experience, know you only get one chance with a customer to make an impression
If the customers' experience does not meet their expectation, the business or brand will suffer
A business or brand must know, in real-time, what customers think about their perceived experience - in context
A business does typically not get a second chance
identify the problem
“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” - Albert Einstein
While businesses dread bad survey results, the reality is by the time the business analyzes the data - it's stale
Traditional survey platforms do not provide the agility to view customers' feedback gathered "in context" nor in "real-time"
This presents a real issue, a majority of solving the problem is IDENTIFYING the problem
If Einstein had Tapyness, he would not have needed the 55 minutes, just as businesses do not today
drive improvement
Utilizing the real-time analytics provided by the Tapyness dashboard, businesses are able to find the gaps in the experience their customers perceive
"80% of businesses say they deliver superior service, 8% of their customers believe this" - Lee Resource
Below are a few examples of the Tapyness customizable analytics dashboard
