Tapyness in Action (Brick & Mortar Customer Case)

 

The tapyness kiosk

The Tapyness difference begins with the kiosk

The Tapyness kiosk is placed at the optimal exit point of customer traffic

This provides the business high traffic volume and the customer the ability to vote on their experience immediately, anonymously and in context

The kiosk is fully customizable; from the color scheme, icons, text and second level options

Customers simply tap and go


THE VOTE

A customer has the ability to vote on their experience, in a social media format, and move on

No hassle and in complete anonymity

From "Bad" to "Good" to "Great" or any three options deemed appropriate by the business

The buttons include text and icons, text only or icons only

The branding and color scheme is brand specific

Votes are recorded to the millisecond


THE impact

Well known experts in the field of the customer experience, know you only get one chance with a customer to make an impression

If the customers' experience does not meet their expectation, the business or brand will suffer

A business or brand must know, in real-time, what customers think about their perceived experience - in context

A business does typically not get a second chance


identify the problem

“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” - Albert Einstein

While businesses dread bad survey results, the reality is by the time the business analyzes the data - it's stale

Traditional survey platforms do not provide the agility to view customers' feedback gathered "in context" nor in "real-time"

This presents a real issue, a majority of solving the problem is IDENTIFYING the problem

If Einstein had Tapyness, he would not have needed the 55 minutes, just as businesses do not today


drive improvement

Utilizing the real-time analytics provided by the Tapyness dashboard, businesses are able to find the gaps in the experience their customers perceive

"80% of businesses say they deliver superior service, 8% of their customers believe this" - Lee Resource

Below are a few examples of the Tapyness customizable analytics dashboard