Bespoke customer surveys refer to custom-made or tailored surveys designed to gather specific feedback and insights from a particular group of customers or target audience.
Read MoreOur Tapyness research team is constantly segmenting business categories and verticals for deep study to better understand customer attitudes toward them that are often not openly visible to common methods of capturing this information.
However, despite the wide range of technology available to capture customer sentiments, enterprises usually don't discover that their customer service is deficient until significant damage has been done to their reputations.
Read MoreWhile technology is not a panacea for everything, when it comes to measuring the customer experience — IoT CX is the new gold standard.
Read MoreThe real question is why brands are so infatuated with the notion of identification in an era when consumers do not want to be identified - see the subhead.
Read MoreA brand should be building trust with consumers, period. Not paying them to consume their products or services by asking them to pay with their valuable time to take a survey or expose their identity.
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