For small, local businesses, providing an exceptional customer experience (CX) is crucial for standing out and thriving in the community. A great CX nurtures customer loyalty and attracts new customers through positive word-of-mouth. This is where Tapyness comes in - an innovative platform for measuring and optimizing CX.
Read MoreIn the pursuit of gauging customer satisfaction, businesses often solicit feedback from both content and disgruntled customers. Mostly, the latter category is prevalent. Satisfied customers typically ascend the ladder to becoming advocates before openly expressing positive feedback. The most perilous scenario centers around the indifferent customer, who remains invisible. Conventional survey methods struggle to reach them. The rise of an indifferent customer segment can severely impair a business's return on investment. Attempts to counter the void left by indifference with steep discounts and sales might not yield a successful recovery.
Read MoreReal-time IoT (Internet of Things) customer experience (CX) capture kiosks can significantly disrupt the traditional survey mold by offering a more immediate, interactive, and contextually relevant way to gather customer feedback.
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